Тема:
Социально-деловая сфера

Вопрос:

Выберите реплику, наиболее соответствующую ситуации общения.
Customer: «How much does this scarf cost?»
Shop-assistant: «_______________».

Ответы:
+ Five dollars. It’s on special this week.

− What do you want?

− No, I can’t show you this scarf.

− The prices are here.
Решение:
Для успешного выполнения данного задания необходимо иметь общие знания о правилах речевого этикета в ситуациях социально-деловой сферы общения.
Социально-деловая сфера коммуникации включает ситуации, реализуемые в деятельности коммуникантов в обществе, например в магазинах, местах общественного питания и так далее, и предполагает использование формально-делового стиля общения, для которого характерно формальное обращение (без имени), клишированность языковых средств; при этом отношение, выражаемое собеседниками друг к другу, уважительно, но лишено излишних эмоций. Социально-деловое общение часто направлено на достижение какой-то предметной договоренности.
Так, в диалоге между продавцом и клиентом правильным вариантом ответа является:
Customer: «How much does this scarf cost»? («Сколько стоит этот шарф?»).
Shop-assistant: «Five dollars. It’s on special this week» («Пять долларов. На этой неделе он продается по низкой цене»).
Учитывая уровень участников коммуникации и ситуацию общения, можно сказать, что остальные реплики звучат либо фамильярно и недостаточно вежливо («What do you want?», «The prices are here.»), либо не соответствуют поставленной речевой задаче («No, I can’t show you this scarf»).
ответ тест i-exam
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Advertising
1. Advertising is one of the largest industries. It is an important means of promoting the goods that are being produced as well as new lines in business. There are specialized firms dealing with advertising, different kinds of mass media (TV, radio, newspapers, cinema, journals, magazines, posters) are used for advertising goods. Special leaflets, booklets and other printed matter about goods may be published for the same purpose. Participation in fairs and exhibitions helps to promote the goods as well.
2. Advertising benefits consumers and the economy in a number of ways: it provides us with information about prices, appearance of certain new goods and services, and their availability; advertising often results in lower prices because by creating mass markets, advertising enables producers to reduce the costs of their products and pass those savings on to the consumers; advertising stimulates competition, and competition benefits all of us; advertising pays most of the cost of magazines and newspapers, and all of the cost of commercial radio and TV.
Advertising helps the economy as a whole by stimulating consumer demand. Consumer spending has a direct effect on the health of the economy. Advertising helps to keep that spending at healthy levels.
3. Not everyone agrees that advertising benefits the economy. Critics list the following points of its disadvantages: the information contained in advertising does not inform and often misleads the consumer; because it costs money to advertise, this cost is added to the price consumers pay; consumers are tempted to spend money for products they do not really need; radio and TV are not really free because the cost of advertising on them is also passed on to the consumer.
Основной идеей текста является …
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Easy Metal Designs of Building
1. A basic fast construction for buildings is a metal skeleton. There metal vertical racks and horizontal crossbar with the help of bolt connections gather in cross-section frames. The cross-section frames are a system of extensions or communications, giving to design settlement durability fastens. Then roofing, wall runs, frames under windows, doors are established. Thus a bearing skeleton is ready. Further it is possible to use any facing. It can be ferro-concrete, bricklaying, special panels such as «sandwich», any combinations of the specified designs. In a «sandwich» panel every panel consists of two sheets of the zinced iron between which a special heater is placed. The design has no internal skeleton. Its durability is reached due to the certain orientation of fibers.
2. The scope of fast metallic construction is very wide. They are used at the construction of any industrial targets, warehouses, sports complexes. Recently fast construction designs are used in the market. This process makes metallic construction attractive in the field of trading constructions. A cost of a building from a metallic construction is 30-40% less, than on construction of a similar building, using traditional materials.
3. Today a fast metallic construction is a leader among all building designs, first of all, because of its low price. On the other hand, it has the shortest terms of erection. The economy of time can become very significant and essentially important for any customer. Besides the price and terms of assembly, fast metallic constructions have more important advantage. The matter is that a metallic construction is not only quickly gathered, but also can be disassembled fast and without special financial expenses.
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THE “FIVE M’S”

1. Production management’s responsibilities are summarized by the “five M’s”: men, machines, methods, materials, and money. “Men” refers to the human element in operating systems. Since the vast majority of manufacturing personnel work in the physical production of goods, “people management” is one of the production manager’s most important responsibilities.

2. The production manager must choose the machines and methods of the company, first selecting the equipment and technology to be used in the manufacture of the product or service and then planning and controlling the methods and procedures for their use. The flexibility of the production process and the ability of workers to adapt to equipment and schedules are important issues in this phase of production management.

3. The production manager’s responsibility for materials includes the management of flow processes—both physical (raw materials) and information (paperwork). The smoothness of resource movement and data flow is determined largely by the fundamental choices made in the design of the product and in the process to be used.

4. The manager’s concern for money is explained by the importance of financing and asset utilization to most manufacturing organizations. A manager who allows excessive inventories to build up or who achieves level production and steady operation by sacrificing good customer service and timely delivery runs the risk that overinvestment or high current costs will wipe out any temporary competitive advantage. Although the five M’s capture the essence of the major tasks of production management, control summarizes its single most important issue. The production manager must plan and control the process of production so that it moves smoothly and meets cost and quality objectives. Process control has two purposes: first, to ensure that operations are performed according to plan, and second, to monitor and evaluate the production plan to see if it can be modified.

‘Production management’, Encyclopaedia Britannica Deluxe Edition, 2004 CD-ROM
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Production process that runs without a hitch is the principle aim of a production manager.
Из завещания, составленного в 1895 г.:
«Все мое движимое и недвижимое имущество должно быть обращено моими душеприказчиками в ликвидные ценности, а собранный таким образом капитал помещен в надежный банк. Доходы от вложений должны принадлежать фонду, который будет ежегодно распределять их в виде премий тем, кто в течение предыдущего года принес наибольшую пользу человечеству… Указанные проценты необходимо разделить на пять равных частей, которые предназначаются: одна часть – тому, кто сделает наиболее важное открытие или изобретение в области физики; другая – тому, кто сделает наиболее важное открытие или усовершенствование в области химии; третья – тому, кто сделает наиболее важное открытие в области физиологии или медицины; четвертая – тому, кто создаст наиболее выдающееся литературное произведение идеалистического направления; пятая – тому, кто внесет наиболее существенный вклад в сплочение наций, уничтожение рабства или снижение численности существующих армий и содействие проведению мирных конгрессов…».
   
В 2000 г. одна из наиболее престижных международных премий была присуждена российскому физику __________ «за разработки в полупроводниковой технике».