Предмет:
Маркетинг и маркетинговые исследования
Вопрос:

3. Соответствуют стратегии семейной марки ситуации:

Ответы:
+ в глазах покупателей товар тесно связан с ассортиментом
+ название марки продукта-это обычно название компании
− продукт имеет многие исключительные (особые) характеристики
− продукт предназначен для новой целевой группы потребителей
− продукт выводится на рынок через новый сбытовой канал
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